If you’re looking for a web designer for your next web design project then you’re in the correct place. However, before I get into my recommendations, I should probably clarify who this article is intended for. This article is specifically for anyone who’s a web design manager. This can be anything from the CMO of an organization to a freelance marketing assistant who has recently been tasked with locating a new web design portfolio for a relatively small or medium sized company. If you have ever worked as a web design manager, you’ll know what I’m talking about, because I’ve been that and done that.
I recently had an opportunity to work with two local web designers. They both shared a strong sense of vision for the future of their client’s website and provided a wealth of experience. In addition, one of them was a graduate of the University of Washington’s online marketing department. He had joined the school several years ago and had grown quite a thick skin over the criticism he had received while still in school.
The two of them began working together on a free custom mockup website design. This gave us an opportunity to discuss topics like user experience, usability, SEO basics and even the history of website design trends. This conversation provided insight not only into the priorities of these designers but also showed me how they prioritized tasks and processes. All this helped to show me what web designers typically don’t want you to see.
What I learned was this: When seeking the best website designers possible, don’t pay attention to price. While it’s true that many of them are quite expensive, there are also quite a few who provide services that are inexpensive or even free. My web designer shared some of his tricks of how he landed a low-cost deal. For example, his company rented a number of web servers to handle the site’s traffic at a very low cost. In fact, he even had the servers running without any third party support whatsoever!
One reason people think they have to pay exorbitant prices to find a good website designer near me is because they assume everyone else does the same thing. A common tendency among people looking for website designers is to use the services of those designers who charge the most. They assume others have figured out how to cut corners and get the best deals. What they don’t realize is how often those people end up being dissatisfied. Worse yet, they have no idea how to tell others about the poor services they have been getting.
As we talked during our first meeting, I tried to figure out what web designer near me would offer me in order to make my new website successful. Although it seemed obvious, I did not say anything during the meeting that would help him figure out my needs. After all, this was only my first website and it was my web designer‘s first assignment. I knew it was important to get it right, but I didn’t want to volunteer any advice or tips on how to get it done right. I didn’t want to appear as though I was trying to steer him away from his new project. Instead, I wanted to let him know that I was happy to help him, but only if he would help me too.
The good news is that most web designers do realize that most people just need someone to build a basic website with decent design. After all, there is no need to hire someone to design a “so-bad-that-its-good” site. You simply have to look for someone who can get the job done right, without spending an arm and a leg to do it. I was thankful that my web designer was so understanding. Instead of spending time and money on this new project, I was able to simply pay him to create a free custom mockup to use as a guide.
Now, instead of you spending time researching web designers and hiring the cheapest one around, you should be spending your time on the product instead. Instead of wasting money on a web design company that makes you wait four or five weeks for them to finish a basic web layout design, why not use this time to create your own website and give yourself a nice break while you learn web design in the meantime? By giving yourself this break, you will probably find that you are more willing to go ahead and hire the cheapest web designer near you. Remember, it is not how expensive a web design company is that makes the difference between a successful website and a website that never receive traffic. Rather, it is the quality of work they produce that makes the difference between a website that receives traffic and one that have to be completely re-done because the client cannot figure out how to use its features.