The first step in creating a successful Ecommerce website is to take an inventory of the product you are selling. You will want to create your store’s virtual catalogue in a web-based cataloging system. It is also important to include a navigation menu for customers to move through your store to get to the products they need.
While cataloging your products you should assign categories to each product. Each category may have its own page on your website. This gives you a way to categorize your products without having to go back and forth between your site and the catalog. Another benefit to using catalogs is that you can change or delete the category in case your customer does not like what you have listed.
It is very important to price your products. Your website’s pricing pages should have a place to enter prices for each product. You should also be able to edit these prices at any time. When it comes to pricing, when in doubt, use a standard discount scheme.
When your customer has placed their order, they will go to your shopping cart. They should be able to place an order by scanning the barcode on the shipping box. In order to avoid problems with fraudulent orders, you will want to have a secure order form on your website.
Before using the secure payment system of PayPal, your site should be protected with firewalls and other security systems. Also, make sure to check the integrity of your bank before using their processor.
If you are doing an online auction, make sure to instruct your customers how to follow up their order. If you do not, many potential customers will attempt to follow up with their friends or family members to collect their money.
Most people prefer to receive emails instead of receiving phone calls when they place an order. A good way to accomplish this is to use the virtual dialer feature of most phone companies. You should also include a text message feature to inform your customers that they are now under the customer service umbrella. Even though you are a bricks and mortar business, you can give your customers the option to speak with someone from your virtual support team, even if they live out of state.
Although Internet Explorer 8 has the newest browser, many Internet users are still hesitant to switch to the new version due to the browser’s inability to view websites properly. Make sure to update your website to the latest version of Internet Explorer to prevent this problem.
Before you set up your Ecommerce website, consult with your web host about any security measures they recommend for your account. Many hosting companies offer free web security audits which can identify potential security issues that may not have been detected by the previous hosting company. If you are going to pay for web hosting, ask your web host about security features they offer for customers that have a high credit card limit.
Your customer loyalty is important, but they should never be pressured into purchasing a product or service they don’t want. Do your research before implementing advertising on your website. The best way to market is to keep your ads short and sweet and avoid too much text and visuals.
Always test your web site in order to learn what works and what doesn’t on previous Ecommerce website. If you need to, open the forums on your previous website and look for “problem” users. This is the best way to avoid future problems with your site.
In closing, remember that creating an Ecommerce website is simple if you put in the effort to complete the steps. The more preparation you do now, the less work you will have to do once your Ecommerce website islive. Use your tools to make the right decisions about your Ecommerce website and you will have a much higher success rate.